Creative Uses of Technology

Just when you think you're all out of ideas for creative uses of technology someone always comes up with another great idea. Today, I stumbled across two: the tweeting @ChicagoCabbie and Heineken's use of the U-Code.

One Chicago cab driver is using Twitter to tweet discounts and lets you know where he is on Google Latitude or Find my Friends. Rashid Temuri tells ARS Technica he sees as much as 90 to 95 percent repeat business from social media clients. Pretty cool, huh? Read the complete story here & take a look at an interview on Tweetheart TV.

The other great find today (thanks Stephanie Wonderlin) is a video about Heineken's use of the "U-code." Ever wonder what you can do with a QR code? I'll leave it the video to do the explaining.

UT Austin Social Media Collaborative: Facebook Bootcamp

On Wednesday, February 16, we hosted the first Facebook Bootcamp at The University of Texas at Austin. Based on feedback, my UT Austin Social Media Collaborative colleagues and I put together a four-hour bootcamp for our higher education team from all areas of campus.

The bootcamp featured a Facebook representative from the Austin office, content strategy, Facebook Insights, case studies from around campus and a student panel.

We recorded the bootcamp thanks to our friends in the Faculty Innovation Center at the Cockrell School of Engineering.  Here's a look:

Welcome and Introduction
Presentation by Facebook with Q&A
Pages Success Stories and Admin Interface with Q&A
Content Strategy
What are UT Students Looking for in UT Facebook Pages? A Panel with UT Students
Merging Social Media into Your Design/Branding Strategy
Wrap-up/Next Steps

You will need to install Microsoft Silverlight to view.

During the presentation, we asked our colleagues to post questions to Twitter using the hashtag #UTSMC and post questions to our Facebook page.  Here's the Keepstream collection we pulled from the day.

A BIG thank you to my fellow collaborative board members Lisa Crider, College of Communication; Juan Garcia, Cockrell School of Engineering; and, Nyleva Corley, Office of Public Affairs. And, a BIG thank you to all our presenters!