UT Austin Social Media Collaborative: Facebook Bootcamp

On Wednesday, February 16, we hosted the first Facebook Bootcamp at The University of Texas at Austin. Based on feedback, my UT Austin Social Media Collaborative colleagues and I put together a four-hour bootcamp for our higher education team from all areas of campus.

The bootcamp featured a Facebook representative from the Austin office, content strategy, Facebook Insights, case studies from around campus and a student panel.

We recorded the bootcamp thanks to our friends in the Faculty Innovation Center at the Cockrell School of Engineering.  Here's a look:

Welcome and Introduction
Presentation by Facebook with Q&A
Pages Success Stories and Admin Interface with Q&A
Content Strategy
What are UT Students Looking for in UT Facebook Pages? A Panel with UT Students
Merging Social Media into Your Design/Branding Strategy
Wrap-up/Next Steps

You will need to install Microsoft Silverlight to view.

During the presentation, we asked our colleagues to post questions to Twitter using the hashtag #UTSMC and post questions to our Facebook page.  Here's the Keepstream collection we pulled from the day.

A BIG thank you to my fellow collaborative board members Lisa Crider, College of Communication; Juan Garcia, Cockrell School of Engineering; and, Nyleva Corley, Office of Public Affairs. And, a BIG thank you to all our presenters!